LED exhibition wall
An LED exhibition wall attracts the attention of customers, trade fair visitors, and interested parties at every event. Use an LED exhibition wall to immediately put your company in the spotlight and clearly stand out from other exhibitors. The bright light makes your advertising message clear and razor-sharp – without any animations or technical gimmicks. The pure luminosity ensures that your exhibition stand immediately stands out and remains memorable. The effect of an LED exhibition wall is created by its luminous surface, its clear visual language, and the brilliant presentation of your message. This is precisely why it is so effective in places with high visitor traffic, where quick decisions are made.
At exhibitions, in recruiting, at events – an LED exhibition wall works everywhere
At exhibitions, an illuminated exhibition wall acts like a natural magnet for visitors. People follow the light, stop when they see strong visuals, and give their attention to what they observe. Companies deliberately use this effect to place products, brand messages, or services exactly where they make the greatest impact: right in the visitors’ line of sight.
An LED exhibition wall is also a powerful tool in recruiting. At career event, dozens of companies compete for the attention of talented candidates. A luminous LED wall with striking images or short statements sends a clear signal: “It's worth stopping here.” It conveys appreciation, professionalism, and demonstrates that the company presents itself as a modern employer. This builds trust and sparks interest – often much faster than a flyer or roll-up banner ever could.
At congresses and professional events, an LED exhibition wall also scores points. There, content and information take center stage. An illuminated exhibition wall can transform complex topics into visuals, present statistics clearly, or highlight key messages so effectively that they are immediately understood. Visitors grasp the main idea at a glance and absorb the message much more quickly.
At events, product launches, roadshows, or corporate celebrations, an LED exhibition wall sets strong accents as well. It can serve as a stage backdrop, a branded photo wall, a sponsor display area, or a highlight in an entrance area. With lighting, everything appears higher quality and more modern. Guests perceive this effect consciously – even if they are not actively paying attention to it. An illuminated wall LED enhances the entire atmosphere and makes content more tangible.
An illuminated exhibition wall has another advantage: it looks high quality. Anyone who has walked past an exhibition stand with dark shadows, poorly lit banners, or dull graphics knows the difference. An illuminated exhibition stand appears well-maintained, modern, and well-prepared. It radiates professionalism and builds trust. Visitors can immediately see that a company values its appearance, its image, and the quality of its presentation. This impression transfers to the entire company.
A comparison: LED exhibition wall vs. classic exhibition wall
1. Maximum attention through light
Light attracts the eye. A traditional printed exhibition wall can be well designed, but it easily blends into the crowd. An LED exhibition wall is a showstopper because it actively illuminates the space.
- The booth appears brighter and more inviting.
- Visitors can see your advertising message from afar.
- Nothing gets “lost” in darker trade halls or corners.
When several exhibitors stand side by side, a traditional exhibition wall looks old-fashioned and flat. An LED exhibition wall stands out visually – even without animation, purely through its illuminated surface.
2. Clear, brilliant presentation of your message
With a traditional exhibition wall (e.g., a pop-up display), the effect strongly depends on print quality, the lighting at the event location, and viewing distance. Colors appear muted and lack brilliance, images can look dull, and details disappear. An LED exhibition wall shows your images in sharp focus and high contrast:
- Rich colors, high luminosity, clear contours
- Logos and claims remain legible even from a distance
- Images appear more modern, premium, and professional
This difference in quality makes a big difference, especially for companies that want to showcase innovative products and services. The perception among the public and trade fair visitors is that a professional appearance stands for quality and performance.
3. Strong brand impact and modern appearance
An illuminated exhibition stand sends a clear message: this company invests in its appearance. Compared to old-fashioned roll-ups or printed fabric walls, an LED exhibition wall has an impact:
- more modern
- more innovative
- more professional
This influences visitors, often subconsciously. A high-quality appearance creates trust even before a conversation begins. Your company and your core competencies remain more present in the minds of customers.
4. Longer visitor retention and more conversation opportunities
When a booth stands out, visitors are more likely to stop. When visitors stop, the likelihood of conversations increases. An LED exhibition wall:
- sparks curiosity
- encourages people to take a closer look
- creates a stage for your products
Your sales teams benefit. Starting a conversation becomes easier because the visual appeal has already piqued interest. This is much harder with plain, unlit exhibition walls.
5. High-quality backdrop for presentations and photos
Many exhibitors use their exhibition stand for press conferences, short presentations, videos, or customer photos. An LED exhibition wall:
- provides a professional background for images and social media
- makes product presentations more visually appealing
- ensures that all photos of the exhibition stand look good
Unlike classic exhibition walls, you don’t need to worry about dark shadows or poorly lit backgrounds. Your exhibition stand appears in photos exactly as it does in person: bright and present.
6. Modularity and system concept
Modern LED exhibition walls are usually modular. This offers practical advantages over many traditional solutions:
- Illuminated walls are available in many different sizes.
- Multiple illuminated walls can be combined into a larger LED exhibition stand.
- Individual LED exhibition walls can be expanded as your booth grows.
- Extensive accessories: illuminated counters, LED towers, door, storage, monitor, shelf, and bridge modules.
With traditional exhibition walls, you quickly reach your limits. Either the format doesn't fit or new elements appear to be “added on”. With a modular exhibition wall LED, you can plan more flexibly – today a small LED exhibition wall, tomorrow a complete illuminated exhibition stand. All with the same basic system.
7. Long-term cost structure
At first glance, an LED exhibition wall is more expensive to purchase than a simple printed exhibition wall. But in the long run, it can be more cost-effective:
- An illuminated wall is used across many exhibitions.
- Graphics can be updated anytime for new products, campaigns, or target groups – quickly, cost-efficiently, and always up to date, while the base system stays the same.
- The modular structure can be adapted with extension modules to different wall sizes, while a classic stand has only one format.
8. Stronger impression with less “decoration”
Exhibition stands are often completely overloaded: lots of colorful backdrops, different RollUp banners, posters, displays. In the end, visitors see everything – and nothing. An LED exhibition wall can replace much of this with its strong presence:
- a large, impactful visual – brilliantly illuminated
- a clear focus on brand and message
- less visual chaos at the booth
The result: a tidy, clear presentation. Visitors understand more quickly what your company stands for. You save on your trade fair budget, as not too many and often ineffective advertising displays are used.
Wide range of different LED exhibition walls
Our range offers exactly the right LED exhibition stands for this purpose – in many sizes, formats, and designs. We supply mobile exhibition stands LED in various widths, variable heights, and with practical extensions and accessories. Whether you want to use a single wall as an eye-catcher or combine several modules to form a complete LED exhibition stand: there is a solution to suit every need. From inexpensive LED exhibition sets for beginners to compact, self-assembling illuminated walls and modular professional lighting systems for large exhibition stands, we cover the entire spectrum of professional, illuminated exhibition presentations. To help you quickly find the right system, take a look at our most popular LED exhibition stands: ALU LightUp, ALU STAR, PIXLIP GO, and the newly developed MAGIC FOLD. Each system offers specific advantages and can be adapted to the different requirements of everyday trade fair and event life.
Facts and information about LED exhibition walls
A major advantage of our LED exhibition walls is their mobility. They are designed to be assembled without professional stand builders – meaning no costs for external setup teams, which has a positive effect on your exhibition budget. All illuminated walls in our range are transported in rolling trolleys, bags, or sturdy wheeled cases. These fit easily into standard cars or station wagons. For larger LED exhibition stands consisting of many illuminated walls, exhibition counters, and assembly modules, a Sprinter or a spacious vehicle is sufficient. This means that expensive transport and logistics service providers are usually not necessary. Handling can easily be managed by a single employee. Our illuminated systems are lightweight and compactly packed. All transport cases have custom inserts with precisely shaped compartments for each system part. Every element is protected, stays in its place, and can be quickly located during setup – without searching or mixing up components.
Assembly requires no tools. Exhibitors familiar with simple plug-in or click systems can easily assemble the LED exhibition wall quickly. Our illuminated exhibition walls are pre-assembled, the LED modules are integrated into the frame, and the fabric print is inserted effortlessly using a silicone edge. The textile print on foldable Dia material is wrinkle-free and can be replaced in seconds. This is what makes LED exhibition walls so sustainable: the built-in LED modules remain in use indefinitely, while graphics can be replaced at any time. When companies want to update their advertising message, they simply order a new textile print. This keeps the mobile exhibition stand up to date – even when campaigns change or product ranges evolve.
The graphic prints produced in our in-house print shop are made of textile Dia material with a matte surface. This prevents reflections, ensures even light distribution, and creates very uniform colors. Our prints are high-resolution and consistently calibrated, so brand colors are reproduced accurately. The prints are washable, foldable, and easy to replace. Upon request, the backs of the illuminated walls can also be printed, allowing the illuminated system trade fair to be used in the middle of a room or as a free-standing advertising surface.
What you should know
LED exhibition walls are suitable for both occasional use and long-term exhibition concepts. Those who attend just a few events benefit from easy handling and low follow-up costs. Those who exhibit regularly benefit from the modularity and expandability of LED exhibition walls. Illuminated exhibition walls can be used for years and adapted to different booth sizes. This ensures that your exhibition stand always presents a fresh impression.
Many companies today deliberately purchase mobile LED exhibition stands so that they are no longer dependent on external exhibition stand builders. The days of heavy aluminum constructions, which were expensive and time-consuming to assemble, are increasingly becoming a thing of the past. LED exhibition walls have a clear advantage: they combine a professional look with ease of use. This makes them ideal for self-builders and teams who want to remain flexible. The presentation is high-quality, but the effort required is minimal.
Handling an LED exhibition wall – explained step by step
LED exhibition walls create a strong presence at events and increase attention at your booth. What surprises many: despite their impressive impact, handling them is remarkably simple. Once you understand how a illuminated wall works, you can use it effortlessly. This guide explains the entire process – from planning and setup to later use, transport, and logistics.
1. Preparation and Planning
Before setting up an LED exhibition wall, it all starts with good planning. First, you need to determine what wall size really makes sense – not only visually, but also in terms of the available stand space and the desired message. Depending on the trade fair appearance, a single illuminated wall may be sufficient, or several LED exhibition walls can be combined to form a complete LED exhibition stand. Our illuminated exhibition walls are modular in design and can be expanded to create small, medium, or large-format booth solutions.
The modular design means that the construction is not rigid. Different wall sizes can be combined, expanded, or adapted later if your needs change. Additional accessories can also be included in the design: illuminated exhibition counters, LED platforms, digital displays, or storage modules. This allows the LED exhibition wall to grow into a complete, modern exhibition stand that can be flexibly adapted to different stand areas and concepts as required.
Once the format is set, the next step is planning the visual design. Illuminated surfaces are particularly effective when the imagery is clear, allowing the message to be grasped quickly. Here, it is advisable to use contrasts, shorten key messages, and choose images carefully. Visitors decide within a few seconds whether to stop and look. A clear, concise design ensures that your message is understood immediately. During the planning stage, it is also decided whether the LED exhibition wall will be used as a freestanding element or integrated into an existing stand concept. Depending on the location, the lighting can later be supplemented by other light sources or deliberately left to stand alone.
2. 3D visualization – see your exhibition stand before production
To ensure you know exactly how your booth will look later, we create realistic 3D visualizations of your LED exhibition walls and illuminated counters upon request. A 3D visualization shows the different wall formats and planned motifs from an accurate perspective. This allows you to see how your booth will appear, how your logo is positioned, and whether key content is visible from afar. Visualization helps you make confident decisions: size proportions, design elements, positioning of exhibition counters, exhibits, or product displays become clear and can be optimized accordingly. Adjustments can be made quickly and without additional costs in the later production process. This gives you a binding price range for all advertising displays used before implementation – and at the same time a realistic picture of your future exhibition stand.
3. Graphic design – our design service for strong visuals
An LED exhibition wall shines only when the design is executed professionally. Light reveals everything – including weaknesses in the design. That's why we offer our own design service that is specifically geared toward LED exhibition systems. We develop suitable layouts based on your brand, your product, and the trade fair where the illuminated exhibition wall will be used. All we need is your logo, relevant images, and text. We use these building blocks to create a motif that is quickly understood and makes optimal use of the luminosity. We can also revise existing designs or prepare them correctly for the LED exhibition stand. Many print data files need to be specially adapted so that they look their best when backlit. Thanks to our experience and data checking, we avoid errors and ensure a professional result.
4. Production of foldable covers in our in-house print shop
To ensure that the LED exhibition wall shines in full quality later on, it is important to use the right printing material. For this reason, we produce all graphic covers ourselves in our in-house print shop. We use textiles that have been specially developed for backlit surfaces. They guarantee vibrant colors, even light distribution, and a high-quality surface without reflective effects. The cover is foldable, washable, easy to handle, and suitable for frequent use. It can be transported, stored, and reused without any problems. The surrounding rubber edging is precisely manufactured so that the fabric fits tightly into the system. Each cover is checked before it leaves our premises – so that everything fits perfectly right away during setup.
Thanks to our complete in-house production, we can also realize short-term projects. Express orders, spontaneous trade fair bookings, or last-minute motif changes can be implemented without any problems. High speed without any loss of quality: that is our advantage over outsourced production.
5. Unpacking and sorting at the exhibition location
The practical assembly begins at the installation site. The aluminum profiles with the pre-assembled LED modules, power supplies, feet, connectors, and graphic prints are unpacked and sorted clearly. This facilitates assembly and prevents incorrect connections. Many profiles are labeled or color-coded so that it is immediately clear which parts belong together. There are stickers on the system base with two QR codes that link to PDF assembly instructions and a video. You can also find many assembly videos on our YouTube channel. In many cases, a single employee can easily handle the assembly, but for large wall formats, a second helper is recommended.
6. Assembling the illuminated frame
The aluminum profiles of the illuminated system are assembled into a frame without the need for tools. The LED modules are already installed in the aluminum profiles. Depending on the exhibition system, the feet are either already attached to the base of the system frame or are fastened to the lower system frame with wing screws. To stabilize larger illuminated frames, matching inner crosses are available that are screwed into the aluminum profile from the inside. The profiles also contain the power supply to the LED modules. Here, too, the clearly marked plugs are simply connected and the LED modules are ready to go. Once the illuminated frame is fully connected, check that all parts are correctly locked together. A level standing surface facilitates further assembly and ensures optimum tensioning of the graphic.
7. Attaching the textile graphic print
The aluminum profiles have a groove on the front and back that runs around the entire frame. The graphic cover is inserted into this groove using a pre-mounted rubber lip. On our YouTube channel, you can find a video showing you how easy it is to insert the graphic cover here. Work step by step from corner to center and back to corner until the fabric is taut. Only now does the fabric covering, which is specially designed for the LED frame, reveal its full effect: the illuminated surface shines through the graphic brilliantly, wrinkle-free, clean, and seamless.
8. Final installation, testing and fine adjustment
Now the LED exhibition wall is switched on. The entire surface lights up evenly, showing whether all modules are properly connected. The lighting operates at around 6,500 Kelvin – a bright, neutral white daylight that displays colors accurately and creates strong contrast. The LED modules regulate their brightness automatically, ensuring the graphic appears in perfect light without manual adjustments.
After that, it's just a matter of fine-tuning: slightly straightening the exhibition wall, aligning it in the room, or making small corrections to its position. The light surface stands out, makes an impact, and draws attention directly to your message.
9. Trade fair usage, disassembly and transport
During the trade fair, an LED exhibition wall works reliably without maintenance. Disassembly is carried out in reverse order to assembly. The fabric covering is folded up and the frame modules and technical components are neatly packed away. Thanks to its compact dimensions, the entire wall fits into transport bags or cases and is easy to store. The foldable fabric covering and modular design ensure that the system remains durable, flexible, and easy to transport. It can be used as often as required – with different graphic prints, campaigns, or trade fair dates as needed.
10. Logistics & storage – safe, clean and ready anytime
Our service does not end after the trade fair. Many companies prefer not to handle storage themselves. For this reason, we take care of it. After use, the illuminated walls and other exhibition stand equipment can be shipped back to us. Before storage, we inspect all components for damage, completeness, and functionality. If necessary, individual segments are replaced, cleaned, and professionally packed again. The entire system is then stored with us – dry, protected, and ready for use at any time. Graphic prints are also checked, cleaned if needed, and stored separately and carefully.
So our customers don't have to worry about storage space, transport crates, or their own logistics. When the next event comes around, we prepare the LED exhibition wall, check all components, and deliver it to your location on time. This saves time, reduces effort, and ensures that your team can concentrate fully on planning the exhibition.
If you would like more information or individual advice on our LED exhibition wall systems, we will be happy to help you by phone, because we are your LED exhibition stand experts.
You can reach us on +49 (0) 69 756080-0. Our experienced sales consultants will take the time to discuss the specific features of our various LED exhibition wall systems with you and help you select the illuminated wall that best meets your requirements and wishes. We look forward to helping you choose the right LED exhibition wall.
An exhibition set is a combination of several exhibition systems such as exhibition walls, RollUps, stands and exhibition counters. It also includes brochure stands and individual displays that a company needs to install an exhibition stand. A typical exhibition set can contain a variety of elements. This makes it possible to create an appealing exhibition stand that attracts the attention of trade fair visitors. Here we present various exhibition kits. In the vast majority of cases, these are attention-grabbing LED exhibition walls and LED counters. These can be used in combination with other accessories.
Of course, our exhibition sets can also be provided with stickers and lettering. These can be attached to the back of an exhibition booth. In addition to illuminated exhibition walls, large-format company logos can also be placed on an exhibition stand. A well-prepared trade fair set plays an important role in attracting potential customers. But also to strengthen the brand presence and successfully participate in a trade fair. It is important that all elements of the set are tailored to the company's objectives and target group. You can find more information on various exhibition wall systems here.
An exhibition counter is a specially designed piece of furniture that is used at trade fairs, events or exhibitions. It offers trade fair visitors a contact point for inquiries or short meetings. The surface of the counter can be used to display product samples. However, it is also ideal for displaying business cards, leaflets and brochures. And, of course, an exhibition counter can also be used as a reception and information area for visitors.
Some of our exhibition counters have additional functions. These include integrated shelves, lighting or lockable doors to securely store laptops, handbags etc. at an event. Our exhibition counters are generally portable, easy to set up and available in different sizes and designs. Of course, there are also corresponding transport cases and bags available for our mobile counter solutions. These are usually rollable and fit into any car.
The most popular exhibition counters are currently LED counters, which consist of a sturdy aluminum frame that can be assembled without tools. The structure of the counter is then covered with a printed fabric or graphic. This individual covering presents your company's brand image or information. The choice of exhibition counter depends on the individual needs of your company, including the type of products or services to be presented. The space available and the desired appearance of the exhibition stand are also criteria. An attractive and well-organized exhibition counter can help to attract the interest of trade fair visitors and make a professional impression.
3D visualization
A 3D visualization allows you to view and plan every aspect of your LED exhibition stand or illuminated wall in detail, even before the actual implementation begins. The high-quality computer-generated representation not only gives you a realistic impression of the spatial arrangement and design elements, but also of the lighting effect and color scheme of your exhibition stand.
The virtual preview allows you to identify unsuitable exhibition stand designs at an early stage and make appropriate adjustments. In addition, the 3D visualization allows you to test and compare different design options. In this way, you can ensure that your trade fair presentation is functional and at the same time visually effective and conveys the desired message in the best possible way.
LED exhibition wall know-how
- Clear message: Make sure your message is simple and clear. Few words or a concise slogan can catch visitors' attention instantly and effectively communicate your brand or products.
- Eye-catching logo: Always place your logo in the upper third of your exhibition stand so that it is clearly visible from afar.
- Color design: The color design plays an important role, especially when designing LED exhibition walls. Choose colors that match your brand and set the mood you want. Even neutral white light walls can create an impressive effect.
- Consistency with your brand: The design of the LED exhibition stand theme should be consistent with the overall image of your brand. The use of corporate colors, fonts, and design elements helps create a clear brand identity.
- Target group orientation: When designing the motif, think about your target group. What could appeal to them and captivate them? A theme that appeals to the needs and interests of the target audience will attract more visitors.
- Professional Design: If you have no experience in design, it is advisable to hire a professional graphic designer or a company that has experience designing exhibition stands. A professionally designed motif can make the difference and influence the success of your trade fair appearance.
To ensure that your LED exhibition stand is always up-to-date and has an appealing effect on visitors, you should observe the following tips:
- Modular design: Opt for a modular exhibition stand design that is easily adaptable and expandable. This allows you to quickly change your graphics and content and adapt the status to the current marketing messages.
- Easily exchangeable graphics: Our textile coverings and graphic prints were specially developed for LED exhibition walls. They are foldable, easy to replace and durable. This allows you to quickly present new motifs and adapt the exhibition wall "just in time" to the respective events.
- Interactive elements: Integrate interactive elements into your LED exhibition stand, such as touchscreens or interactive displays. These enable visitors to interact with the content themselves and thus create a special experience.
- Up-to-date content: Make sure that the content you present at your LED exhibition stand is always up-to-date and reflects the latest marketing messages and offers.
- Lighting Effects: Experiment with different lighting effects to present your messages even more effectively. With targeted lighting effects, you can draw the attention of visitors to the product you want or emphasize specific content.
- Feedback from visitors: Collect regular feedback from trade fair visitors to learn how they perceive your LED trade fair stand and the content presented. Use this feedback to continuously improve your stand and adapt it to the needs of visitors.
Certain graphic motifs are particularly suitable for use on LED exhibition walls, as they can make optimal use of the advantages of backlighting and achieve an impressive visual effect. Here are some recommendations for choosing a suitable graphic motif:
- Illuminated logos and lettering: Backlit logos and lettering draw the attention of trade fair visitors and turn your LED trade fair stand into an eye-catcher.
- High-resolution images: High-resolution graphics with impressive details can be shown to their best advantage with LED backlighting. Images of products, services or large-format landscapes can create a strong visual impact.
- Atmospheric Scenes: If the exhibition stand is to convey a certain atmosphere or mood, background images with suitable scenes, colors and effects can create an appealing environment.
- Color gradients and transparencies: Backlighting can emphasize color gradients and transparencies in graphics and create a fascinating display.
- Branding and corporate design: Use the backlighting to skilfully present your company branding and corporate design. With a uniform appearance, the exhibition stand is immediately recognizable and stays in the memory of the visitors.
- High-contrast elements: Employ high-contrast graphic motifs to achieve a clear and distinct display that is also clearly visible from a distance.
It is important that the graphic motifs fit the message and objective of your exhibition stand and result in an attractive overall composition. A well thought-out design, taking into account the backlighting, can make the trade fair stand a real eye-catcher and attract the desired attention of the trade fair visitors.
Advantages of LEDs:
- Low energy consumption: LEDs consume significantly less electricity compared to conventional light bulbs. Due to their high energy efficiency, they can offer up to 90% energy savings. As a result, they reduce power consumption and help lower energy bills, which is beneficial for both consumers and the environment.
- Long service life: LED lights have a significantly longer service life than conventional light bulbs. Most LEDs are designed for an average lifespan of 15,000 to 50,000 hours. Since they only slowly lose brightness over time, they need to be replaced less often. This results in lower maintenance costs and a reduced amount of e-waste.
- Environmentally friendly: Unlike many other lighting technologies, LEDs contain no mercury or other toxic substances. If an LED lamp is damaged or its service life is reached, no harmful substances are released. This makes LEDs an eco-friendly option that has no negative impact on the environment and can be easily recycled.
Information on color temperature:
Color temperature is an important consideration when choosing LEDs as it affects the color of light and the mood they create. There are three gradations, warm white, neutral white and cold white (daylight white). These each have their specific areas of application and effects on the perceived lighting.
- Warm white (2700K to 3300K) produces a cozy and pleasant light, which is often used in living rooms, bedrooms, restaurants or similar environments where a warm and relaxed atmosphere is desired.
- Neutral white (3300K to 5300K) is perceived as neutral and is therefore well suited to work environments such as offices, retail areas and doctor's surgeries where clear and neutral lighting without strong color distortion is preferred.
- Cool white or daylight white (from 5,300 K) has a higher proportion of blue and creates a lively and energetic light. It is often used in environments where good color reproduction and realism are important, such as in the textile and printing industries.
We use cool white LEDs with a color temperature of 6,500 K for our LED trade fair walls. This ensures brilliant and true-color image reproduction in the ALU STAR, ALU LightUp and PIXLIP GO LED trade fair systems we use. With the appropriate color temperature, the backlit motifs can unfold their full effect and thus achieve impressive effects.
LED exhibition wall examples
